| BEAVERTON, Ore. (28 June,
2005) – On October 2, 1996, cyclist Lance
Armstrong was diagnosed with cancer. As he explained,
“it was the day I started to live.” After a year of
celebrating his LIVESTRONG way of life through the sale
of 50 million distinctive yellow wristbands, which
raised $50 million for the Lance Armstrong Foundation,
Nike and Lance have teamed to give the campaign a new
direction.
The 10//2 Collection from Nike is a line of lifestyle
and performance product that is inspired by Lance
Armstrong’s celebration of life. Offering a variety of
high performance technical cycling wear and lifestyle
products, the 10//2 Collection celebrates the two sides
of Lance – the fanatically driven and the totally
casual - while acknowledging the significance of that
day.
Of course, yellow plays a pivotal role in the 10//2
Collection. Yellow is Lance’s color – the color of
the jersey he’s won a record six times, and the color
that has come to stand for the hope he shares with
cancer patients around the world through his foundation.
Nike integrated yellow throughout the line by
incorporating a yellow band on each product. The Lance
Armstrong Foundation will continue to receive $1.00 for
each 10//2 Collection item sold.
For more information, please visit www.wearyellow.com
Runners Roost is a proud
supplier of the 10/2 Collection shoes, apparel &
accessories.
Thank
you for shopping at the Runners Roost stores!
|
